Event Branding York Art & Craft Exhibition
Art& The Art Market
Project Brief
The directors of the Art Market had chosen to re-name and rebrand their company to Art&, a specialist platform that helps artists sell their art and crafts directly to the public. We were selected to help rebrand and design a new, engaging identity for the various events organised by Art&.Project Solution
We created a bespoke stylised font, which is both elegant and bold. It reflects the talented artists who exhibit their work at events organised by Art&. We completely overhauled the supporting branding and came to the visual and concept stage of the project with a fresh approach of using a decorative type based logo. The font has the strength and impact to be used as a stand alone brand without the need for a complicated icon. A full range of colours were selected using a palette of soft, complimentary pastel tones. This allows the brand to be flexible and work within a range of different formats. The new branding has helped the team at Art& build on their brand foundation and has generated increased interest in their annual events.
